Subaru’s Two Best-Selling SUVs Just Set New Sales Records

Subaru has announced its sales results for October 2026, and there were a number of highlights for the brand last month. It sold 54,090 vehicles in October, an increase of 6%, although year-to-date sales are down by just under 1%. Two of the brand’s top-performing models last month were the Crosstrek and Forester . Sales were almost identical between these two crossovers and both achieved best-ever October figures. Record Sales For Subaru’s Popular Crossovers 2026 Subaru Forester Wilderness Cole Attisha View the 2 images of this gallery on the original article The Subaru Crosstrek is the brand’s most affordable crossover with a base price of $26,995. The compact Forester is positioned above the Crosstrek and starts at $29,995. Here’s a look at how each vehicle performed in October and for the year so far. October 2026 October 2025 % Change Subaru Crosstrek 16,574 16,284 +1.8% Subaru Forester 16,094 12,769 +26% The Crosstrek was just 480 units ahead of the Forester last month, but both had their best October ever in the United States. Although the Crosstrek took the lead as Subaru’s top-selling model last month, the Forester is still comfortably ahead for the year (172,570 units to 154,823). Both SUVs underwent significant changes for 2026 and these updates seem to have had a positive effect on sales. The Forester Wilderness was updated for 2026 and all trims received a new center console design. For the Crosstrek, the main updates for 2026 related to powertrains. Subaru dropped the underpowered 2.0-liter engine for non-hybrid models; all trims now use a 180-horsepower 2.5L mill. A new Crosstrek Hybrid was also introduced for 2026, although Subaru does not report sales for the hybrid separately. Strong Gains For BRZ and WRX 2026 Subaru WRX Subaru View the 2 images of this gallery on the original article Subaru’s two performance models also had a good October. Sales of the BRZ were up to 237 units, an increase of 30.2%, while the WRX found 1,707 homes, up by 137.1%. The WRX is one of only a handful of small sports sedans with a manual gearbox, so it’s encouraging to see a healthy increase in sales for this model in 2026 (+55%). The Outback was the third best-selling model in October (13,711), followed by the Ascent (3,423) and Impreza