Amazon Texts Ads, TikTok Rivals Google Search, Fox Buys Roku

Amazon just made your text inbox a shoppable ad surface. TikTok now rivals Google for paid search precision. And Fox's $22B Roku deal reshapes how ecommerce brands buy streaming TV. In this episode: Amazon's AI shopping assistant now accepts purchase orders via SMS and serves Sponsored Product ads directly inside the text conversation thread, rolling out to millions of users in the coming weeks. TikTok Search Ads now support keyword match types, negative keywords, individual keyword bidding, and impression share data, bringing the platform in line with Google and Microsoft Ads for performance marketers. Fox Corp completed its $22 billion acquisition of Roku, folding the platform and its 80+ million active accounts and OneView ad platform into Fox Digital Platforms alongside Tubi, Fox One, and Red Seat Ventures. The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Health Marketing Daily