Celsius Sued for Healthwashing, GLP-1 Labels Under Fire

Celsius is being sued for claims that outran its science — and the GLP-1 label rush could be next. If you market functional health products, today's episode is required listening. In this episode: Food and supplement brands are racing to label products 'GLP-1 friendly' to target Ozempic and Wegovy users, but experts warn the claim is undefined, unregulated, and treats a highly varied consumer group as a single monolith. Celsius Holdings is facing a class action lawsuit alleging its metabolism, fitness, and calorie-burning claims on energy drink packaging are misleading because the active ingredients are present at doses too low to substantiate them. JuneShine Brands is accelerating distribution and marketing for its hemp wellness drink Willie's Remedy+ despite a potential US federal ban on intoxicating hemp products set to take effect as early as December 11. Germany's KiESEL study, one of the most detailed analyses of nutrition in childcare settings to date, found widespread micronutrient shortfalls among children in Kita daycare environments, creating a data-backed commercial opening for fortified children's food brands across Europe. The Health Marketing Daily is a concise briefing for marketers and founders in supplements, functional food and consumer health, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The FMCG Marketing Daily · The Digital Commerce Daily