Beyond Building Features: Product Management, AI & Scaling Digital Products with Shubhangi Das

What does it really take to build successful products across different markets, industries, and stages of business growth? In this episode, we sit down with Shubhangi Das , a Product Manager based in the UK, to explore the realities of product management, building data-driven products, and navigating the challenges of innovation at scale. Before moving into the UK market, Shubhangi worked at Purplle in India , where she helped build data, growth, and AI-powered products. Over the past five years, her experience has covered several areas of product development, including pricing, experimentation, supply chain, and compliance products used at global scale. We discuss how product managers identify real customer problems, use analytics to make better decisions, and balance business goals with user needs. We also explore the growing role of AI in product development and how product teams can turn emerging technology into meaningful solutions. Shubhangi shares perspectives on building products in both startups and large organisations, highlighting what changes when teams, resources, processes, and business priorities become more complex—and what core product principles remain the same. From experimentation and e-commerce to data, AI, and cross-functional collaboration, this conversation offers practical lessons for anyone interested in understanding how successful digital products are planned, built, and improved. Whether you're an aspiring product manager, UX designer, founder, entrepreneur, or technology enthusiast, this episode provides valuable insights into thinking strategically, solving problems, and creating products that deliver real value. Great product management isn't just about building features. It's about understanding problems, making informed decisions, and creating solutions that work for both people and businesses. #ShubhangiDas #ProductManagement #ProductManager #ProductStrategy #ProductDevelopment #ArtificialIntelligence #AIProducts #Ecommerce #DataAnalytics #GrowthStrategy #UXDesign #UserExperience #DigitalProducts #ProductInnovation #Experimentation #TechLeadership #Entrepreneurship #Technology #Podcast #DesignWave