86. How to use AI ethically in your business (without losing your voice)

Ever asked AI to write something for you and gotten garbage back or watched other business owners talk about their “team of AI agents” while you’re still stuck at hello? You’re not alone, and this conversation is for you. Rachel sits down with her friend Erika Stanley, a brand strategist, founder of Mile End Digital, and host of the AI Queens Podcast. Erika has been building with AI since before it was cool. Today she helps women business owners create custom AI tools and systems so they can spend more time on the work they started their businesses to do. This one went somewhere unexpected in the best way. Erika and Rachel get honest about the messy, nuanced side of AI: the ethics, the energy use, the bias, and why opting out completely might not be realistic. They also share a refreshing reframe. AI doesn’t have to be about doing more, more, more. Used well, it can give you time back for relationships, your family, and the parts of your business that light you up. What you’ll learn: Why the “hyper-optimization” message around AI misses the point and how to use it to get time back instead of filling that time with more work How Erika canceled $1,200 a year in software subscriptions by building her own tools and why running them locally matters if you care about data center use The difference between using AI to generate content and using it to find patterns, build systems, and analyze data How AI is opening doors for people with dyslexia, non-native English speakers and overwhelmed working moms How Erika’s repurposing system turns one podcast episode into TikToks, Shorts, carousels, emails, and more, and why “set it and forget it” doesn’t exist The 15-minute lunchtime interview system she built so a busy dental office can create content without burdening their doctors What happens inside Erika’s Brand to Bot Blueprint, her three-part framework covering brand, internal systems, and external visibility Connect with Erika: Website: aiqueens.com Instagram: @erikatheaiqueen LinkedIn: Erika Stanley Podcast: AI Queens Boldly stalk us: Website | Facebook | Instagram | LinkedIn | YouTube Subscribe to the pod on your podcast platform of choice