Why an HBR Editor Wrote a Book About Taylor Swift

Harvard Business Review · 8 ноября 2026 г. · 2 мин

Why an HBR Editor Wrote a Book About Taylor Swift 15 May 2025 --- Why did an HBR editor write about Taylor Swift? Because her rise isn’t just a pop story—it’s a masterclass in strategy, reinvention, and audience obsession. Find the book ‘There’s Nothing Like This' here: https://s.hbr.org/3HaYDg3 Learn more about your ad choices. Visit megaphone.fm/adchoices