McDonald's CMO Out & Kraft Heinz Targets Volume

McDonald's just made marketing accountability very public — and Kraft Heinz and Liquid Death are each wrestling with their own uncomfortable trade-offs. Three stories every FMCG marketer needs to hear today. In this episode: McDonald's US CMO is stepping down in a rare move where the company openly linked the departure to declining sales performance, raising the bar for commercial accountability across FMCG marketing leadership. Kraft Heinz says it has a solid foundation for volume recovery but flagged that persistent inflation and potential further price increases remain headwinds — exposing the central tension between rebuilding consumer demand and protecting hard-won pricing gains. Liquid Death's media chief is actively seeking alternatives to LiveRamp following its acquisition by Publicis, citing conflict of interest concerns when a major agency holding group owns the identity infrastructure brands rely on to reach their audiences. The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day. Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us. Also from Marco & Klara: The Digital Commerce Daily · The Health Marketing Daily