WIIFM - The Only Question Your Tennis Clients Want To Know

People don’t care about your resume as much as you think. If you are selling yourself with terms like 20 years experience, Level 2 Coach, Family Business etc then you are missing the point. WIIFM = What’s in it for me. This is what clients are thinking. Clients or the parents of your clients want to strive towards a future aspirational identity. Talk to them and show them how you can help with this. Are you a tennis coach business owner and Interested in learning more - sign up to a free 14 day newsletter here - https://theartoftennis.kit.com/a7c87026f3