Read Your Last 10 Lost Deals | Monday Morning Move

This week’s Monday Morning Move from Adam Jay is a closed lost audit for CEOs and CROs: count how many of your last 10 lost deals died because the buyer never understood what you sell, then check whether your CMO can say in one sentence what the buyer thought they were buying. Stacie Sussman adds the harder question underneath it: can you deliver what you’re selling? 🎧 Full episode with Stacie Sussman (RevUp Advisory) drops Wednesday, November 11 on GTM Uncensored. #GTMUncensored #RevenueReimagined #SalesStrategy #B2BMessaging