From Celebrity Makeup to QVC Reinvention: Mally Roncal on Trusting Your Gut and Building a Community

What if the thing you've been told to tone down is your biggest business advantage? Celebrity makeup artist, entrepreneur, and television personality Mally Roncal has built her career around that very idea. Best known for founding Mally Beauty, Mally has spent years transforming her experience working with some of the biggest names in entertainment into products designed to solve real beauty challenges and help women feel confident in their own skin. But her entrepreneurial story doesn't stop at beauty. She's also expanding her vision into fashion, bringing the same philosophy of self-expression, individuality, and confidence to clothing. Across both businesses, Mally has built a loyal community by understanding what women want, creating products that serve a real purpose, and making people feel good about themselves. From walking away from a pre-med path to navigating the world of celebrity makeup, pitching her brand to QVC, mastering live television, and building businesses across multiple categories, Mally has learned how to turn personality into a powerful competitive advantage. In this conversation, she shares what it takes to build brands that resonate, expand into new markets, trust your instincts, and grow a business without losing the personality that made people fall in love with it in the first place. In this episode, Mally also discusses: Choosing makeup over a pre-med path and why helping people feel beautiful can be its own kind of healing Taking matters into her own hands to secure a QVC opportunity and why founders need to own their brand story What live television teaches you about humor, connection, and capturing an audience's attention Turning real-world celebrity makeup challenges into innovative, long-wearing beauty products Expanding into fashion and bringing her philosophy of confidence and self-expression into clothing The differences between building a beauty brand and a fashion brand, and what it takes to grow across categories Creating a loyal community that connects with both the products and the person behind the brands We hope you enjoy this episode and gain valuable insights into Mally's journey. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Mally Roncal www.qvc.com/c/fashion/mally-roncal and on Instagram at @mallyroncal Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don’t email right... and it costs them. At Wavebreak , our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at <a href="https://wav