59| How to Increase Your Income Behind the Chair: Why Salon Retail Still Matters (Even with Amazon)

“They Can Buy It on Amazon!” How to Sell Salon Retail Without Being Pushy “I don’t bother selling retail. My clients can just buy it cheaper on Amazon.” Sound familiar? Between Amazon, Ulta, and Sephora, it’s no wonder so many hairstylists are questioning whether salon retail is even worth it anymore. And let’s be honest. Maybe you don’t like selling products because you don’t want to come across as pushy. Or maybe you’ve recommended something to a client, only to hear, “I’ll just get it online.” But what if you’re looking at retail all wrong? What if you’re leaving hundreds, even thousands, of dollars on the table without realizing it? Here’s what I believe: if you don’t have retail, you’re losing money, and you’re not being the true professional your client needs you to be. Your client trusts you with her hair. She wants you to tell her what to use at home, and to have it right there for her. In this episode of Cutting Through It, we’re talking about why salon retail is far from dead, what might really be holding you back from making retail sales, and how a few simple changes could make a big difference in your income behind the chair. Because making more money doesn’t always mean taking more clients, raising your prices, or working longer hours. In this episode, we’re talking about: ✂️ Is salon retail still worth it when clients can shop online? ✂️ Why do so many hairstylists feel uncomfortable selling products? ✂️ What do you say when a client tells you she’ll just buy it on Amazon? ✂️ How do you sell retail by educating, not selling? ✂️ Is your retail easy to buy, on your shelf and in your booking app? ✂️ Are you missing an easy way to increase your average ticket? If you’ve ever wondered how to sell more retail without feeling like a salesperson, this episode is for you. Thinking about going independent, or struggling to make enough money behind the chair? I’m looking for 10 Founding Stylists to join my Own Your Chair Like a Pro program. This is your opportunity to learn the business side of hairstyling, with training and weekly mentorship from someone who’s spent over 40 years behind the chair. Special Founding Stylist pricing is available through November 30, 2026. Learn more: https://www.onpointhairbysherri.com/own-your-chair-like-a-pro Want to hang out with me more? Come join my FREE On Point Pro Community, where I share haircutting tutorials, hairstyling tips, and advice to help you grow your skills and your business. Find the link at https://www.onpointhairbysherri.com/links Episodes mentioned: 🎧 3 Ways Hair Stylists Can Start Making More Income Without Adding More Clients 🎧 3 Secrets to Getting Clients Without Feeling Salesy as a Hair Stylist And if you know a hairstylist who’s given up on selling retail, share this episode with her! If you’re ready, let’s start cutting through it together. Cutting Through It, with Sherri Brodie