Membership or Cohort? Choosing the Right Scalable Offer for Your Therapy Practice [Ep 191]

You’re ready to scale your business and build your signature offer. Now you’re wondering: membership or cohort? A membership looks safer because payments keep coming but a cohort creates demand. In today's episode, I'm walking you through how to choose between a membership or cohort model for your scalable offer: what each asks of you as the leader, what it does for members, and why the marketing load differs even though both need selling. You'll hear why a cohort's start and end dates force a decision a membership never has to, how constant intake changes the room for people inside, and what shifted once client results and visibility made launching lighter. Liberated Business started with two people! Now I’ve had people sign up 10 months before a cohort began. Topics covered on Scalable Offers for Therapists: The difference between a membership that runs continuously and a cohort with a start and an end How much presence your offer requires from you and what that determines about the model you choose What constantly adding new members does to the members already inside Why a cohort's start date creates urgency a subscription cannot What made launches lighter once client results and visibility caught up How selling ahead of a cohort’s start date evens out revenue Related Episodes: Why Should You Start Creating a Scalable Offer Right Now [Ep 23] How to Make More Money as a Therapist: One Therapist's $35K Month [Ep 187] Connect with Felicia: Get on the Liberated Business interest list Get my freebie & join the email list: The Magic Sheets Instagram: @the_bad_therapist https://www.instagram.com/the_bad_therapist/ Website: www.thebadtherapist.coach Quote: “We're looking for a fit between who you are as the creator, as the leader, and the problem you're trying to solve for the clients in your program.” - Felicia