The Mortgage AI Search Index: Who Google, ChatGPT and Gemini Really Quote

Alex and Stephanie play true or false with the first results from the Mortgage AI Search Index. It tracks which websites Google's AI Overview, ChatGPT and Gemini quote when people ask mortgage questions. Alex also explains why the £800 "AI audit" pitches landing in advisers' inboxes are usually just a website pasted into Claude with a price tag added. Key takeaways: Google's AI Overview cited at least one broker website 83% of the time. Gemini cited one 88% of the time. No one dominates. The most quoted broker appeared in only 9% of answers, and 5,039 different websites were cited across 12,185 answers. Video is rising fast. Google's AI Overview included a video 47% of the time, up from 34% the week before. ChatGPT and Gemini included one less than 1% of the time. Reddit is the most quoted social site (23%, up from 17%), followed by Facebook, with TikTok bottom. It's mostly consumers sharing their own stories rather than brokers posting. Official sites such as the FCA, MoneyHelper and gov.uk were quoted 23% of the time by Google, 35% by ChatGPT and 15% by Gemini. Ask ChatGPT to recommend someone to help and it pointed to a broker 82% of the time. Brokers with specific content on the scenario get recommended. The fix is not a paid audit. Create good content that answers real questions, with a page for each scenario you help with. Listen on Spotify Listen on Apple Podcasts The Lead Engine help@theleadengine.co.uk Connect with Alex on LinkedIn Brought to you by the team at The Lead Engine who specialise in generating mortgage leads .