Stop Marketing Profit Leaks in Your Home Service Business With Phil Risher

Marketing profit leaks are easy to miss because the ads keep running and the leads keep coming in. In this episode, I sit down with Phil Risher of Phlash Consulting, author of The Second Engine, to talk about how to see where those leaks are hiding. Phil walks through the four numbers on his scorecard, which are booking rate, close rate, average ticket, and customer acquisition cost. Those numbers show you where home service marketing conversion breaks down. That gap between a lead and a booked job is where lead conversion for contractors either works or falls apart. What You'll Learn: How to build a scorecard that shows exactly where your leads leak Why booking rate and close rate matter before you spend more on marketing How three silent bleeds in data, automations, and marketing cost you jobs Why one-and-done customers are the most expensive customers you can get How to turn $2,000 in ad spend into 10 leads and real opportunities The one thing that decides whether to kill, keep, or scale a marketing channel Why a simple follow-up call with a $15 credit brings customers back Key Moments: 5:53 How AI Agents Change How Customers Find You 10:42 What AI Wants From Your Content 20:22 The Four Number Scorecard Every Owner Needs 21:52 The Three Silent Bleeds Draining Your Leads 32:35 Why One And Done Customers Cost So Much 36:25 The $2,000 Ad Spend Math 39:36 Kill, Keep, Or Scale Your Marketing 42:40 The $15 Credit Follow Up Call Many contractor marketing mistakes start with not knowing which channel brought in the job. If you want to learn how to increase revenue without more ads, start by finding the hidden profit leaks in the marketing you already pay for. Phil's rule for what to cut, keep, and scale is a strong first step for home service business growth. 🎧 Listen to all episodes at https://profitablehomeservices.com/ 🤝 Connect with Phil at https://phlashconsulting.com/ Profit Impact Call ☎️ Let me find $45k in hidden profit leaks in your home service business in 45 minutes during a Profit Impact Call. https://taxcoach4you.com/profitimpactcall/ ACCESS SOME FREE RESOURCES TO BOOST YOUR PROFITS 🤑Add $200k In Profits Without Chasing Leads Sales are rolling in, so why does your business still feel broke? Here are 15 ways to add profit back into your Home Service Business without more leads & sales. https://profitcoach4you.com/profitleaks